Apple announces plans to open Propel Center in the AUC

Apple’s Racial Equity and Justice Initiative (REJI) is set to open the Propel Center in the Atlanta University Center.

Apple calls it “a first-of-its-kind global innovation and learning hub for Historically Black Colleges and Universities (HBCUs).” The REJI is a $100 million initiative started by Apple to help dismantle systemic barriers to opportunity and combat injustices faced by communities of color.

“We are all accountable to the urgent work of building a more just, more equitable world — and these new projects send a clear signal of Apple’s enduring commitment,” said Tim Cook, Apple’s CEO. “We’re launching REJI’s latest initiatives with partners across a broad range of industries and backgrounds — from students to teachers, developers to entrepreneurs, and community organizers to justice advocates — working together to empower communities that have borne the brunt of racism and discrimination for far too long. We are honored to help bring this vision to bear, and to match our words and actions to the values of equity and inclusion we have always prized at Apple.”

Story Photo
The Propel Center

Apple’s $25 million contribution will enable the Propel Center to support HBCU students and faculty through a robust virtual platform, a physical campus in the historic Atlanta University Center, as well as on-campus activations at partner institutions.”

Southern Company, the parent company of Georgia Power, will be on board as a partner in the venture as well as other local corporations with a stake in the project.

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Miles J. Edwards

Born with a little California Love, and raised with a little SouthernPlayalisticCadillacFunkyMusic.

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